Last Modified February 12, 2009

At Atalon, we are committed to protecting your privacy. This Privacy Policy applies when you visit our website, at www.atalon.com (the “Site”), or the websites of any of our affiliates, and when you make a purchase from us, subscribe to any of our mailing lists, newsletters, or wine-club programs, and sign up for any of our events.

If we collect your name or other personal identifiable information from you, we may occasionally make that personal identifiable information available to our affiliates who have products or services that we believe will be of interest to you, for their direct marketing purposes. If you decide that you do not want us to share your personal identifiable information with our affiliates for their direct marketing purposes, or if you do not wish to receive information via any medium, please send an email to info@atalon.com from the email address you would like removed and include the world “Unsubscribe” in the subject line. Or you may send a postcard to Atalon, ATTN: Customer Service, 3299 Bennett Lane, Calistoga, CA 94515. Your opt-out request will be processed within thirty (30) days from the date on which we receive it.

When you join our mailing lists or newsletters, register for any of our programs or events, place an order, or contact us for other similar business purposes, we may collect your name, address, email address, phone number and credit card information. We may also request additional information. We use this personal identifiable information to process your requests and to communicate with you about your orders. From time to time, we and our affiliates may use your name and contact information to notify you of changes to the Site, new wines and releases, special offers, and events we think you will find valuable or of interest. If you do not wish to receive this information via email, please send an email to info@atalon.com from the email address you would like removed and include the world “Unsubscribe” in the subject line. Or you may send a postcard to Atalon, ATTN: Customer Service, 3299 Bennett Lane, Calistoga, CA 94515. Your opt-out request will be processed within thirty (30) days from the date on which we receive it.

We will not share, rent or sell your personal identifiable information to any non-affiliates or third parties without your consent. However, we may disclose your personal identifiable information to third parties under limited circumstances if we conclude that we are required by law or have a good faith belief that access, preservation, or disclosure of such information is reasonably necessary to protect the rights, property, or safety of our Company, its customers, or the public. We may also contract with other companies and individuals to perform certain functions and services, including processing, storing, tracking, and organizing information on our behalf. These service providers may have access to personal identifiable information to perform their functions, but are prohibited from using personal identifiable information for direct or indirect marketing purposes or for any purpose other than providing services to us.

All of the customer data we collect is stored on a secured server to protect against unauthorized access.

We may track visits to the pages and links on our websites so we can make decisions about the design and usage of the Site. While we may choose to share aggregate information on consumer behavior to third parties, none of this information shall contain personally identifiable information.

We use “cookies” to identify our registered members when they return to our Site. “Cookies” are small pieces of information that are stored by your browser on your computer’s hard drive. Cookies enable us to provide special features such as storing items in your shopping cart between visits. Most Web browsers automatically accept cookies, but allow you to turn off cookies as part of the browser options. Even without cookies, you can still use most of the features of our Site, including placing items in your shopping cart and purchasing them.

You may view, update or change information related to your account. Visit the My Account page on the Site and enter your account using your email address and password.

Our Site is not intended for people under the legal drinking age of 21. We do not seek or knowingly collect any personal information from or about individuals under the age of 21. If we become aware that we have unknowingly collected personal information from an individual under the legal drinking age, we will make commercially reasonable efforts to delete such information from our database.

The terms of this Privacy Policy may change from time to time. We will notify you of any material changes to this Privacy Policy by posting a notice on the homepage for a reasonable period of time after such changes are made that this Privacy Policy has been updated, and by changing the “Last Modified” date at the top of this Privacy Policy. We encourage you to check this page periodically for any changes. Your continued use of this Site following the posting of changes to this Privacy Policy will mean you accept those changes.

This Privacy Policy and our privacy practices will be subject exclusively to the laws of the State of California within the United States of America. We make no representation that this Privacy Policy and such practices comply with the laws of any other country. Visitors who use this Site and reside outside the United States do so on their own initiative and are responsible for compliance with local laws, if and to the extent local laws are applicable. If you reside outside of the United States, by using our Site, you consent to the transfer and use of your information outside your country.

Any questions you may have regarding our Privacy Policy should be directed via email to info@atalon.com . You can also write us at: Atalon 3299 Bennet Lane, Calistoga, CA 94515.